A smart investor knows how crucial research is in every investment. Thus, many people exert a lot of effort in research to have a guided decision that leads to a smart move. It's through this necessity that Morningstar boasts of its name. But what is Morningstar exactly?

Morningstar is an American financial services firm based in Chicago, Illinois. It is a company providing an array of investment research and management. In short, they aim to give you a suggestion to guide you as you make decisions regarding investments. One of these is an ETF Screener.

Whether you're new to investing or not, Morningstar is always a point to consider. In this article, you'll learn more about it and about the things you need to know. This way, you can see for yourself if Morningstar is something you need as well.

Let's get into it more!

What is Morningstar?

As I said, Morningstar is an American financial service firm in Chicago, Illinois. Founded by Joe Mansueto in 1984, it offers various investment research and management services.

Morningstar is a great tool that will help you make the right decisions in your investment endeavors.

For instance, if you plan on investing through an Exchange-traded Fund (ETF), you may want to consider the Morningstar ETF Screener.

Morningstar ETF screener - what is it?

Morningstar's ETF Screener is a tool that allows you to filter the choices to find the best. For instance, there are myriads of ETF options to choose from if you plan on investing.

However, through an ETF Screener like the one Morningstar offers, you can set some filters to narrow down your choices.

You can do so by selecting any or all of the fields. Among these are Exchange, Fund Company, Morningstar Category, or Currency.

By setting a filter of your choice, you can have the best options, and it will save you from taking on the unideal ones.

How reliable is Morningstar?

Morningstar is reliable because even the Financial Industry Regulatory Authority mutual fund analyzer relies on it.

Still, it would be best to note that the system isn't infallible. Investors can get carried away by the simple, intuitive five-star Morningstar rating system.

It would always be a helpful tool for you to narrow down your choices. As a smart investor, you need to see the screener only as a tool to narrow down your options.

In the end, you still need to do your research before investing in a particular company.

How much does it cost to subscribe to Morningstar?

Morningstar is one of the best resources for investment research. While some features can be free, most of them need a premium membership.

The cost to subscribe to Morningstar is $199 per year or $24 per month.

Of course, many people would hold back on the subscription. However, it's worth considering if you plan on investing a lot of money.

Is Morningstar worth the money?

The value of Morningstar depends on each investor's preference. In general, Morningstar is worth the money, especially for serious investors who like to delve into research and data.

If you find yourself in that same position, the premium membership offers enough value to justify that high price.

You’ll get historical numbers, expert analysis, and detailed information through it.

In the end, the worth of the subscription would get paid once you made a smart and guided decision in investing.

How can I get Morningstar for free?

Morningstar offers free features. However, if you want access to reports and information from its premium section, you can do so through your local and state libraries.

If you have a library card, you can access it through your local and state library. Some public libraries offer such cards to non-residents for an annual fee.

How does Morningstar make money?

Morningstar makes money by selling a variety of investment-related products. Thus, you can support them by getting their premium membership subscription.

They also sell advertising on the websites. Further, the company generates transaction-based revenue for credit ratings.


Morningstar offers an array of information to help you in your investment research. Further, the report comes with generated recommendations to help you decide. One of these is the Morningstar ETF Screener.

ETF Screeners acts as a guide for users in filtering out the best ETFs according to their personal preferences. Since there are many ETFs out there, using a screener narrows down their best options so that choosing and deciding can be a little bit easier.

As I said earlier, ETF screeners only work as a guide in helping you narrow down your choices. To work effectively, you need to know what you want in an ETF before using such a powerful tool.

The same goes with all other information brought by Morningstar. It gives us information to help us in making investment decisions. In the end, it will remain as a tool for us, and it's not the one who will make the decision.

Published: 02/17/2021
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